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Matteo Miele — Brand & Product Designer blending identity, UX and design systems to ship measurable outcomes.

About me

I’ve lived and worked across countries, and I’m endlessly fascinated by how people think, live, and solve problems in different part of the world. I’m outgoing, empathetic, and usually the one who asks “why?” a few times too many. Curiosity drives me, but connection keeps me engaged.

Work experience

Nearly 15 years of experience in branding, UX/UI design, and web design, collaborating with agencies, in-house teams, and as a freelance graphic designer. I’ve led projects for startups and global brands, delivering graphic design services that blend creativity with strategic insight.

Expertise

I move fluidly between strategy and design — shaping concepts, leading direction, or refining the final layer. My work blends systems thinking, UX/UI design, and brand clarity, always with a focus on real impact. Whether as a designer, a lead, or a strategic collaborator, I adapt to the shape of the challenge.

Over the past years I’ve taken on creative and product leadership roles, guiding multidisciplinary teams and managing complex projects end-to-end. My approach combines strategic vision, mentoring, and a strong focus on execution.

1 Product Experience

I have taken on leadership responsibilities in several contexts, from coordinating the redesign and rollout at Virgin Media to facilitating workshops and alignment during brand and product launches. In each case my role extended beyond design into planning, facilitation, and ensuring delivery across teams.

2 Brand Direction

Both at CI&T and Studio Miele I have managed or been involved in branding projects end-to-end, covering strategy, planning, and delivery. Examples are featured in AXT, Wiredmark and Metis in which I acted as a creative and organisational lead, aligning stakeholders and keeping teams focused on outcomes while balancing tight timelines.

3 Agile Facilitation

The Dods platform was a key example of complex facilitation, where I helped organising sprints, tasks and coordinated work with the Colombian development and QA team. Alongside this, my freelance practice has consistently required me to manage scope, timelines, and distributed contributors, ensuring projects moved forward smoothly and efficiently.