Reshaping a brand identity from the ground up
We learned about the history of Wiredmark, and the first thing we noticed was that they evolved so fast in such a short time. How would we create something that would fit them for years to come? That’s why we worked closely with their copywriter, who perfectly described to us the true essence of Wiredmark.
This was a total rebranding, so everything needed to be made from scratch, keeping nothing but the name. We made sure to involve the client in every decision (they were a creative agency, after all) at every step of the process.
We proposed "Bridge The Gap" as the new brand positioning, and the client was enthusiastic.
We began with a new logo featuring a custom font and a gap that grew larger from the first to the last letter, symbolising both the gap they bridge and their focus on business growth. Next, we introduced vibrant, gradient colors, tested and adapted for various print formats. We designed icons, image treatment guidelines, and selected a winsome typeface. The copywriter defined the tone of voice, providing clear directions.
All of the elements were compiled into a brand book meant for printing. The client's enthusiasm led to a last-minute request for a new website, which we designed within a month, complete with content, motion effects, and an online version of the brand guidelines. Afterward, we created and implemented social media assets according to the guidelines.
By leveraging our expertise as a product design agency and focusing on good SEO practices, we ensured Wiredmark's new identity was not only visually appealing but also optimised for digital marketing success.
