Hello I'm Matteo Miele,
a product and brand designer.
Working with Identity, UX and Design Systems and for over 10 years.
Now working with AI, and for it.
Brand strategy
Visual identity
UX & UI design
Digital product design
AI products & services
Design systems
Interactive experiences
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My skills
01
Interface systems
Systems that stay consistent as products grow.
Figma · Storybook · HTML/CSS
UI design
Design systems
Design tokens
Accesibility
Interaction design & microinteractions
Front-end & developer handoff
02
Product experience
Flows built on research and tested before launch.
ProtoPie · Maze · Hotjar · Google Analytics
Product strategy
UX design
User research & usability testing
Information architecture & user flows
Prototyping
AI prototyping
CRO & A/B testing
03
Brand direction
Identities designed for screens first.
Adobe CC · After Effects · Lottie · Weavy
Brand strategy & positioning
Visual identity
Art direction
Brand guidelines
Motion design
Digital campaigns
Generative image direction
04
AI products & build
Designing for AI, and with it.
Claude · Supabase · GitHub · Open-weight LLMs
AI product & service design
Trust & onboarding for AI
AI-assisted research
AI agents & automation
AI-assisted development & MVPs
Generative image direction (AI)
Clients I worked with
The face behind the studio
Matteo Miele — I design brands and digital products, from first idea to launch.
Where I come from
London, Naples, São Paulo. Curious about how people think.
Experience
10+ years in branding, UX/UI and web, for Virgin Media, Volkswagen, NHS and more.
10 years, many teams
Between strategy and design, from first concept to final detail.
