Hello I'm Matteo Miele,
a product and brand designer.
Working with Identity, UX and Design Systems and for over 10 years.
Now working with AI, and for it.
Brand strategy
Visual identity
UX & UI design
Digital product design
AI products & services
Design systems
Interactive experiences
Read more
My skills
01
Interface systems
Systems that stay consistent as products grow.
Figma · Storybook · HTML/CSS
UI design
Design systems
Design tokens
Accesibility
Interaction design & microinteractions
Front-end & developer handoff
02
Product experience
Flows built on research and tested before launch.
ProtoPie · Maze · Hotjar · Google Analytics
Product strategy
UX design
User research & usability testing
Information architecture & user flows
Prototyping
AI prototyping
CRO & A/B testing
03
Brand direction
Identities designed for screens first.
Adobe CC · After Effects · Lottie · Weavy
Brand strategy & positioning
Visual identity
Art direction
Brand guidelines
Motion design
Digital campaigns
Generative image direction
04
AI products & build
Designing for AI, and with it.
Claude · Supabase · GitHub · Open-weight LLMs
AI product & service design
Trust & onboarding for AI
AI-assisted research
AI agents & automation
AI-assisted development & MVPs
Generative image direction (AI)
Clients I worked with
The face behind the studio
Matteo Miele — helping teams bring digital products and brands to life.
Linkedin
Who I am
I’ve lived and worked across countries, and I’m endlessly fascinated by how people think, live, and solve problems in different part of the world. I’m outgoing, empathetic, and usually the one who asks “why?” a few times too many. Curiosity drives me, but connection keeps me engaged.
Work experience
Nearly 15 years of experience in branding, UX/UI design, and web design, collaborating with agencies, in-house teams, and as a freelance graphic designer. I’ve led projects for startups and global brands, delivering graphic design services that blend creativity with strategic insight.
Expertese
I move fluidly between strategy and design — shaping concepts, leading direction, or refining the final layer. My work blends systems thinking, UX/UI design, and brand clarity, always with a focus on real impact. Whether as a designer, a lead, or a strategic collaborator, I adapt to the shape of the challenge.
