I am Matteo Miele, product and branding designer blending strategy, creativity and storytelling working with forward-thinking teams worldwide.

With nearly 15 years of design experience, I help companies to craft elegant user experiences, intuitive interfaces and visual identities that stand out, from early-stage startups to established teams.

Locations

Based in Naples & London,

collaborating globally

New projects & inquiries

matteo(at)studiomiele.design

(+44) 7435 728 529

WHO - A product and branding designer working at the intersection of UX, strategy, and aesthetics.

WHAT - From intuitive interfaces to scalable design systems and expressive brand identities, I design digital products that are functional and beautiful. With experience across several sectors: from fintech and SaaS to culture and sustainability. I like to collaborate with forward-thinking teams to turn complex ideas into elegant, user-centered experiences.

A professional journey (so far)

Download CV

Experiences

2024 - Present Studio Miele

Independent Senior Designer & Consultant

2023 - 2024 CI&T

Senior UI Designer

2021 - 2023 Somo Global

Senior UI Designer (former UI Designer)

2020 - 2021 MVF Global

UI Designer

2020 - 2020 Wiredmark

Brand Designer

2018 - 2020 Passion Digital

UI Designer

2017 - 2018 Ace Digital London

Designer / Front-end Developer

Download CV

Awards and recognitions

2025

Featured in ‘The Best Catalog Designs’ — Design Rush

2020

‘Best Financial Services Award’ — Content Awards 2020, The Drum

Matteo is honestly one of the best UI designers I have worked with. He is quick, reliable, curious and enthusiastic. Not only was he was able to pick up new software, methods and processes quickly, but he was always keen to share new ideas and help us to innovate.

He helped us consolidate our UX processes with in-depth interactions, animations and UI, helping to secure some of our best clients. Not only is he technically proficient but his positive, can-do attitude is contagious and makes him serious asset in any design team.

His ability to acclimate to new businesses and clients meant I was able to comfortably trust him to handle projects of all sizes, with little further input.

He was a real pleasure to work with and I look forward to seeing what he does in the future.

William Chaumeton

Head of Concept Incubation @ reMarkable

I have worked with

Process methodology: product design

From smarter onboarding flows to intuitive dashboards, design systems to interactive timelines — My job is to turn abstract strategies into precise user-centred digital experiences.

My main focus is design to simplify and to achieve that the process involves maping journeys, building interfaces and shape component libraries that feel as clear as they are considered. My work sits at the intersection of structure and emotion — where logic meets visual elegance.

Every screen, feature, or brand touchpoint I design is reasoned, prototyped, and refined — grounded in user behaviour, product goals, and a deep care for how things feel to use.

Behind the output

1

Discovery & Insight Mapping

Everything starts here. Research, immersion, and alignment set the direction and prevent expensive wrong turns. It’s foundational — and a misstep here ripples through everything.

2

Experience Architecture

Where the real UX muscle comes in. Flow mapping, state logic, behavioural design — this is where I shape how people move, decide, and interact. It’s the spine of the experience.

3

Interface & System Design

My core space. Whether building from scratch or refining existing systems, this step is where design becomes tangible — where beauty, accessibility, and scalability meet.

4

Delivery & Design Ops

Critical but compact. Specs, handoff, responsive behaviour, edge cases — this ensures what we design gets built right. Lightweight when the team is tight, heavier on complex builds.

5

Iteration & Refinement

Often underestimated. But this is where polish happens — when good design becomes great. Small shifts in hierarchy, clarity, or motion can radically shape perception and performance.

Process methodology: brand direction

Building a brand today means building a system. I approach brand direction as a structured, collaborative process—from positioning and messaging to visual identity and interaction logic.

My work blends clarity and nuance, helping teams shape brand assets that scale across digital products, not just presentations. Whether it starts with a logo or a roadmap, the goal is always the same: design identities that are distinctive, consistent, and built to move with the product.

How clarity takes shape

1

Brand Discovery & Audit

Every rebrand starts with a clear understanding of where the brand stands. This phase includes stakeholder interviews, perception mapping, and competitor analysis—laying the foundation for a meaningful, context-driven brand strategy.

2

Positioning & Narrative Direction

With insights in place, the focus shifts to defining a sharp positioning and cohesive narrative. This includes refining tone of voice, messaging pillars, and core storytelling frameworks—establishing a brand foundation that’s clear, credible, and future-facing.

3

Identity Redesign

Based on the new direction, the visual identity is reimagined. Logo systems, typography, colour palettes, and layout principles are developed to express the brand’s renewed purpose—balancing distinctiveness with digital-first functionality.

4

Brand Expression

The identity is extended across key touchpoints—web, product, social, motion—ensuring consistency and coherence. Every application reinforces the brand’s presence through responsive, flexible systems that adapt to real-world use.

5

Guidelines & Implementation

The final identity is codified into a practical set of brand guidelines. These documents ensure consistent application across teams and platforms—supporting handoff, implementation, and long-term brand governance.