Hello, I'm Matteo Miele,a product and brand designer.
Working with Identity, UX and Design Systems for over 10 years. Scaling for today and what’s to come.
Brand strategy
Visual identity
UX & UI design
Digital product design
Design systems
Interactive experiences
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My skills
01
Interface systems
Craft of modular interfaces to ship scalable UI systems through design systems, tokens and variables.
UI design
Design systems
Design tokens
Interface architecture
Interaction design
Motion & microinteractions
02
Product experience
Uncover opportunities through research and analysis, creation and ideation through data.
UX design
Wireframes & prototypes
User journeys
Conversion patterns
Navigation systems
Product thinking
AI content processing
03
Brand direction
Levelling up identities through coherent, flexible design foundations.
Visual identity
Digital branding
Art direction
Style guidelines
Design principles
Generative image direction (AI)
Clients I worked with
The face behind the studio
Matteo Miele — helping teams bring digital products and brands to life.
Linkedin
Who I am
I’ve lived and worked across countries, and I’m endlessly fascinated by how people think, live, and solve problems in different part of the world. I’m outgoing, empathetic, and usually the one who asks “why?” a few times too many. Curiosity drives me, but connection keeps me engaged.
Work experience
Nearly 15 years of experience in branding, UX/UI design, and web design, collaborating with agencies, in-house teams, and as a freelance graphic designer. I’ve led projects for startups and global brands, delivering graphic design services that blend creativity with strategic insight.
Expertese
I move fluidly between strategy and design — shaping concepts, leading direction, or refining the final layer. My work blends systems thinking, UX/UI design, and brand clarity, always with a focus on real impact. Whether as a designer, a lead, or a strategic collaborator, I adapt to the shape of the challenge.
English 
Italian