The digital evolution of Passion Digital brand identity
Passion Digital is a dynamic digital marketing agency renowned for its creative strategies and award-winning campaigns. Founded in 2013, in 2023, Passion Digital embarked on a significant rebranding project to refresh its visual identity and enhance its brand perception.
Our main task was to revamp the website’s look without overhauling its entire structure, ensuring a seamless transition to the new brand identity. However, to address these challenges, we undertook a comprehensive rebranding initiative. They retained the original logo for brand recognition while developing a full set of guidelines for the use and misuse of graphic elements, including updated fonts, icons, colours, and creative techniques, ensuring a cohesive and modern visual identity.
A comprehensive 68-page brand book was created, detailing all aspects of the new branding and serving as a reference. The new branding was applied across all social media platforms, creating a unified and engaging visual experience, and extended to physical items such as funny stickers, branded merchandise, and office decor, including cool murals and meeting room stickers.
For the website, a new layout grid was introduced and global elements were enhanced with creative touches like long 45-degree shadows and shallow shadows. The mega menu and other interactive elements were revitalised with elegant animated SVG icons using lottie.js.
