A new bright platform for the Kingston charity NHS branch
The NHS needed a digital hub to connect with the donors for the Kingston branch. When we first met with the clients, they expressed how important it was to make sure people felt like they were making a positive change. They urged for a digitalisation to allow a smooth experience to their users and to more effectively raise funds, events and recruit volunteers for the charity.
The insight was very powerful: when people donate for a noble cause, they usually see overwhelmingly sad scenes in videos, pictures and words. However, this could make people feel powerless. That, however, isn't true: people’s donations do have power and save lives.
And there’s nothing more powerful in communication than showing the benefits of the actions a person can take.
Therefore, the design played a key role: it had to be bright, positive and even playful.
We made great use of the good, thorough branding guidelines with five bright colors we received with the brief.
We have decided to use decorative polygons taken from the logo throughout the whole website to propagate the same positive and bright message.
Our choice gave us a high level of flexibility with shapes and colors that allowed us to be consistent without being boring and repetitive. To wrap everything up we applied some motion to some components giving prominence to certain actions so that visitors would know what action to take next.
