{"id":1645,"date":"2024-04-19T16:00:06","date_gmt":"2024-04-19T15:00:06","guid":{"rendered":"https:\/\/studiomiele.design\/?post_type=case-study&#038;p=1645"},"modified":"2026-01-20T10:17:14","modified_gmt":"2026-01-20T10:17:14","slug":"reshaping-a-brand-identity-from-the-ground-up","status":"publish","type":"case-study","link":"https:\/\/studiomiele.design\/it\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/","title":{"rendered":"Rimodellare l'identit\u00e0 di un marchio dalle fondamenta"},"excerpt":{"rendered":"","protected":false},"featured_media":2026,"template":"","tags":[22,26,23],"area":[3,4],"class_list":["post-1645","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","tag-brand-identity","tag-design-system","tag-ux-ui","area-branding","area-ux-ui"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding of a creative agency &#8212; Studio Miele<\/title>\n<meta name=\"description\" content=\"A creative agency needed a rebranding to adapt to its fast growth. In this case study we show how we made a brand identity that lasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiomiele.design\/it\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding of a creative agency &#8212; Studio Miele\" \/>\n<meta property=\"og:description\" content=\"A creative agency needed a rebranding to adapt to its fast growth. In this case study we show how we made a brand identity that lasts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiomiele.design\/it\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Miele\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T10:17:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"744\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/\",\"url\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/\",\"name\":\"Rebranding of a creative agency &#8212; Studio Miele\",\"isPartOf\":{\"@id\":\"https:\/\/studiomiele.design\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg\",\"datePublished\":\"2024-04-19T15:00:06+00:00\",\"dateModified\":\"2026-01-20T10:17:14+00:00\",\"description\":\"A creative agency needed a rebranding to adapt to its fast growth. In this case study we show how we made a brand identity that lasts.\",\"breadcrumb\":{\"@id\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#primaryimage\",\"url\":\"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg\",\"contentUrl\":\"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg\",\"width\":1292,\"height\":744},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/studiomiele.design\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/studiomiele.design\/case-study\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Reshaping a brand identity from the ground up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/studiomiele.design\/#website\",\"url\":\"https:\/\/studiomiele.design\/\",\"name\":\"Studio Miele\",\"description\":\"Brand &amp; digital product design by Matteo Miele\",\"publisher\":{\"@id\":\"https:\/\/studiomiele.design\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/studiomiele.design\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/studiomiele.design\/#organization\",\"name\":\"Studio Miele\",\"url\":\"https:\/\/studiomiele.design\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/studiomiele.design\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/07\/og-image.png\",\"contentUrl\":\"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/07\/og-image.png\",\"width\":1200,\"height\":675,\"caption\":\"Studio Miele\"},\"image\":{\"@id\":\"https:\/\/studiomiele.design\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/studiomiele.design\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding of a creative agency &#8212; Studio Miele","description":"Un'agenzia creativa aveva bisogno di un rebranding per adattarsi alla sua veloce crescita. Noi abbiamo creato una brand identity che durasse a lungo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studiomiele.design\/it\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/","og_locale":"it_IT","og_type":"article","og_title":"Rebranding of a creative agency &#8212; Studio Miele","og_description":"A creative agency needed a rebranding to adapt to its fast growth. In this case study we show how we made a brand identity that lasts.","og_url":"https:\/\/studiomiele.design\/it\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/","og_site_name":"Studio Miele","article_modified_time":"2026-01-20T10:17:14+00:00","og_image":[{"width":1292,"height":744,"url":"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/","url":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/","name":"Rebranding of a creative agency &#8212; Studio Miele","isPartOf":{"@id":"https:\/\/studiomiele.design\/#website"},"primaryImageOfPage":{"@id":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#primaryimage"},"image":{"@id":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#primaryimage"},"thumbnailUrl":"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg","datePublished":"2024-04-19T15:00:06+00:00","dateModified":"2026-01-20T10:17:14+00:00","description":"Un'agenzia creativa aveva bisogno di un rebranding per adattarsi alla sua veloce crescita. Noi abbiamo creato una brand identity che durasse a lungo.","breadcrumb":{"@id":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#primaryimage","url":"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg","contentUrl":"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/04\/wiredmark-16-9.jpg","width":1292,"height":744},{"@type":"BreadcrumbList","@id":"https:\/\/studiomiele.design\/case-study\/reshaping-a-brand-identity-from-the-ground-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studiomiele.design\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/studiomiele.design\/case-study\/"},{"@type":"ListItem","position":3,"name":"Reshaping a brand identity from the ground up"}]},{"@type":"WebSite","@id":"https:\/\/studiomiele.design\/#website","url":"https:\/\/studiomiele.design\/","name":"Studio Miele","description":"Brand &amp; digital product design by Matteo Miele","publisher":{"@id":"https:\/\/studiomiele.design\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studiomiele.design\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/studiomiele.design\/#organization","name":"Studio Miele","url":"https:\/\/studiomiele.design\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/studiomiele.design\/#\/schema\/logo\/image\/","url":"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/07\/og-image.png","contentUrl":"https:\/\/studiomiele.design\/wp-content\/uploads\/2024\/07\/og-image.png","width":1200,"height":675,"caption":"Studio Miele"},"image":{"@id":"https:\/\/studiomiele.design\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/studiomiele.design\/"]}]}},"_links":{"self":[{"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/case-study\/1645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":4,"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/case-study\/1645\/revisions"}],"predecessor-version":[{"id":1733,"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/case-study\/1645\/revisions\/1733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/media\/2026"}],"wp:attachment":[{"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/media?parent=1645"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/tags?post=1645"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/studiomiele.design\/it\/wp-json\/wp\/v2\/area?post=1645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}