An interactive timeline dedicated to the history of silk
Being strong in the awareness and conversion phases of the marketing funnel, Jigsaw felt the need to boost the consideration stage, so they relied on us for the creation of an SEO-oriented landing page that would tell the history of silk in a creative and compelling way.
Visually compelling and SEO-oriented often don’t match with one another, but there it was: make something that looked awesome, was light in weight and easy to code. That’s what led us to cooperate with one of the best illustrators we’ve ever worked with.
Jigsaw has a very unique, elegant and yet vivid tone of voice. And when you work in digital marketing, the brand identity is the most powerful asset you have. The more intensely you express it, the more memorable it becomes. This helped us to craft a design able to convey the brand's message.
We came up with the simplest solution when it comes to history: a timeline. At every step, a new illustration made with a watercolour-like technique appeared after a splash of water.
With every watercolour image came a detailed description of how silk was harvested, worked and used at that time. This magnificent combination of words and pictures with an oniric trait successfully told an interesting story, leaving the website visitors with valuable content and a great understanding of the Jigsaw brand essence.
